[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"content-doc-dcio35a95107":3},{"user":4,"document":8,"mainDocument":27,"columnUrl":29,"subscription":30,"footer":42,"text":77},{"isAuthenticated":5,"isAdmin":5,"displayName":6,"avatarUrl":6,"nid":6,"groupLevel":7},false,"",-10,{"id":9,"fullTitle":10,"subTitle":6,"url":11,"columnId":12,"columnName":13,"columnUrl":14,"summary":6,"contentHtml":15,"mainContentHtml":6,"posterUrl":16,"createDate":17,"displayDate":18,"displayDateSlash":19,"pageviews":20,"tags":21,"hidden":5,"isSubContent":5,"replyDocOrTargetId":6,"contentType":23,"videoId":6,"liveVideoUrl":6,"duration":24,"price":24,"priceText":25,"priceBadgeText":25,"priceBadgeClass":26,"freeForMinGroupLevel":24,"redirectUrl":6,"readyToStream":5},"dcio35a95107","美股Snap为什么大跌？","\u002Fdoc\u002Fdcio35a95107","col18178739ee","美股资讯","\u002Fcol\u002Fcol18178739ee","\u003Cp>尽管一季度业绩超市场预期，但是社交网站Snap撤回二季度收入指引，理由是关税政策引发的经济波动，冲击广告需求。\u003C\u002Fp>\n\u003Cp>4月30日，据报道，Snap一季度收入略微超过分析师预期，但是拒绝提供二季度的销售预测，称公司正面临宏观经济\"逆风\"对广告业务的影响。\u003C\u002Fp>\n\u003Cp>消息公布之后，Snap股价盘后一度重挫16%，现跌超14%。拖累Meta\u003C\u002Fp>\n\u003Cp>Snap首席财务官Derek Andersen在与投资者的财报电话会议上表示，一些Snap的广告商正在减少支出，原因是特朗普政府对低于800美元的小额包裹关税豁免规则进行修改。Andersen指出，公司会继续非常谨慎地关注这一情况。\u003C\u002Fp>\n\u003Cp>报道称，Snap只是众多警告贸易战负面影响的公司之一。在特朗普贸易战背景下，美国对几乎所有主要贸易伙伴的商品征收广泛关税，使得企业经营环境日益困难。保时捷警告利润率收缩，导致其股价暴跌；捷蓝航空撤回全年展望；通用汽车也撤回了其盈利指引。\u003C\u002Fp>\n\u003Cp>为何Snap对广告市场的疲软非常敏感？\u003C\u002Fp>\n\u003Cp>正如上文所述，Snap表示，特朗普政府修改小额包裹关税规则，正在影响其广告业务。谷歌上周也预测了这些变化带来的类似影响。Meta Platforms预计在周三发布报告时也会确认广告业务受到小额包裹关税规则修改的相关影响。\u003C\u002Fp>\n\u003Cp>美国对低于800美元的小额包裹豁免关税，允许Temu和Shein平台上的低价商品可以不缴纳关税。但是，据科技媒体the Information报道，随着这一规则的修改，Temu和Shein商品低价时代的终结不仅冲击折扣购物者，同样会打击数字广告公司。\u003C\u002Fp>\n\u003Cp>在Snap、Google和Meta三家公司中，Snap对广告市场任何疲软的影响最为敏感，仅仅因为它并不被视为必需的广告平台。如果营销商需要削减开支，他们很可能会在其他数字渠道之前先放弃Snap。\u003C\u002Fp>\n\u003Cp>报道称，尽管小额包裹免税的变化要到周五才开始生效，但Temu和Shein已经提高了价格。这两家在线购物服务能否在提价后仍然繁荣发展是一个大问题，但它们削减营销成本是有道理的。毕竟，当价格几乎翻倍时，强调低价的广告价值就没那么有效了。\u003C\u002Fp>\n\u003Cp>Snap一季度业绩表现超预期，但前景不明\u003C\u002Fp>\n\u003Cp>根据Snap4月29日发布的声明：\u003C\u002Fp>\n\u003Cp>公司一季度营收为13.6亿美元，略高于分析师平均预期的13.5亿美元。\u003C\u002Fp>\n\u003Cp>第一季度，广告客户总数同比增长60%，直接响应广告（旨在促使用户访问网站或购买产品等行动的广告）占Snap广告收入的75%，创历史新高。\u003C\u002Fp>\n\u003Cp>第一季度，Snap净亏损为1.4亿美元，较去年同期亏损减少了一半以上。\u003C\u002Fp>\n\u003Cp>Snap的订阅产品Snapchat+目前拥有1500万付费用户，同比增长59%。公司月活跃用户达到9亿，向其10亿用户的目标更进一步。\u003C\u002Fp>\n\u003Cp>值得注意的是，除了拒绝提供二季度收入指引之外，公司还下调了全年调整后运营支出的目标，将此前26.5亿美元至27亿美元区间下调5000万美元。\u003C\u002Fp>\n\u003Cp>Andersen表示，这可能会影响公司今年剩余时间的招聘计划，因为公司约三分之二的年度调整后运营支出是“与人员相关的成本”。\u003C\u002Fp>","https:\u002F\u002Fstockwebsiteblob.blob.core.windows.net\u002Fweb-202504-stk\u002FUploadernnq5lpo1fzu_2025_04_29_22_55_25.jpg","2025-04-30T05:53:52.313","2025.04.30","2025\u002F04\u002F30",36618,[22],"SNAP","Article",0,"免费","success",{"id":9,"fullTitle":10,"subTitle":6,"url":11,"columnId":12,"columnName":13,"columnUrl":14,"summary":6,"contentHtml":15,"mainContentHtml":6,"posterUrl":16,"createDate":17,"displayDate":18,"displayDateSlash":19,"pageviews":20,"tags":28,"hidden":5,"isSubContent":5,"replyDocOrTargetId":6,"contentType":23,"videoId":6,"liveVideoUrl":6,"duration":24,"price":24,"priceText":25,"priceBadgeText":25,"priceBadgeClass":26,"freeForMinGroupLevel":24,"redirectUrl":6,"readyToStream":5},[22],"\u002Fcol\u002Fstocknews",{"visible":5,"marketingHtml":31,"services":32,"recentDocuments":41},"\u003Cfigure 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buy@TradesMax.com 美国电话 626-378-3637","公司介绍","\u003Cp class=\"MsoNormal\">美股大数据 StockWe.com 是一个美国领先的金融和美股信息大数据提供商，紧盯华尔街金融市场和行情，2008年成立于美国硅谷，创始人是前纽约证券交易所资深分析师Ken，联合多位摩根斯坦利分析师，谷歌 Meta工程师利用AI和大数据，配合十多年美股实战经验和业内量化交易模型，每天处理千万级股票数据：挖掘潜力大牛股，捕捉期权异动大单，实时主力资金流向、机构持仓变化、川普突发新闻，精准买卖信号第一时间发到您手机APP。\u003C\u002Fp>","专业美股投资者都在这里",{"loading":78,"search":79,"searchPlaceholder":79,"hotContent":80,"draft":81,"noData":82,"searchNoData":83,"edit":84,"editVideo":85,"courseContent":86,"more":87,"buyNow":88,"subscribeNow":89,"encoding":90,"paidContent":91},"Loading...","搜索","热门内容","草稿","目前没有任何内容公布","当前检索内容没有数据","编辑","编辑视频","课程内容","更多","立即购买后观看","- 立即订阅 -","视频编码中...","付费内容"]